EP 257: How to Build a Retail Media Empire

We'd love to have your feedback and ideas for future episodes of Retail Unwrapped. Just text us!Spoiler alert: The physical store is an experiential platform that can tap into retail media network ad spending projected to reach $100 billion by 2026. In a digital marketplace, dynamic advertising platforms leverage AI-powered analytics to capture real-time customers. Walmart gets it and its Connect media platform is driving 12 percent of their profits. Join Shelley and David Simon, EVP of Advertising for Mood Media and President of Vibenomics, as they discuss how market pressures, including tariffs, are accelerating retail media strategies for high-margin revenues. They reveal how retailers can build retail media empires that seamlessly blend physical and digital customer experiences, unlocking goldmines of analytical data that are passing traditional retailers by.Special Guest: David Simon, EVP of Advertising for Mood Media and President of Vibenomics and In-Store Marketplace For more strategic insights and compelling content, visit TheRobinReport.com, where you can read, watch, and listen to content from Robin Lewis and other retail industry experts, and be sure to follow us on LinkedIn and Twitter.