Ep. 257: LIVE from Miami with Experian Automotive: What Car Buyers Actually Did In Q4 2025

Live from the Used Car Summit in Miami, Kirsten Von Busch, Director of Product Marketing at Experian Automotive, is back on the show today to unpack what’s really happening on America’s roads (and in consumers’ heads). More specifically, we're taking a close look at how evolving consumer behavior and market trends are influencing new and used vehicle buying in the U.S. with Experian’s Q4 2025 Automotive Consumer Trends Report as our guide. SUVs are still the undisputed heavyweight champions, now grabbing over 60% of new retail sales, while traditional cars quietly lose ground. On the electrification front, the headlines may scream “EV slowdown,” but the data says otherwise: Tesla still ties for fourth overall, and the real surprise hero is the Toyota Camry Hybrid, now the top dog in electrified registrations over the last 12 months. Alternative fuel vehicles have climbed to nearly 39% of new retail registrations, as shoppers juggle gas-price pain, range anxiety, and total cost of ownership. On the marketing side, it’s a generational split-screen: Boomers buying new cars want you in their inbox while Gen Z used-car shoppers live on mobile, online, and new media like voice AI. Kirsten’s message to dealers: “Know your buyer, know what you're selling.” A used EV shopper in LA is not the same as a used truck shopper in Texas. Segment, model, and geography all demand tailored targeting. And last but not least, this episode wraps with an aggressive “Yes, No" paddle game that was interrupted by the conference xylophone and somehow covers if Bear needs a sibling and whether or not millennials over-index for used cars. Don't miss this trends report episode with Experian because this one feels more like a Miami joyride instead of homework._______________________________This episode is sponsored by Experian. Experian is a global data and technology company, powering opportunities for people and businesses around the world. Experian helps to redefine lending practices, uncover and prevent fraud, simplify healthcare, deliver digital marketing solutions, and gain deeper insights into the automotive market, all using their unique combination of data, analytics and software. Learn more herehttps://www.experian.com/automotive/ev-resource-center?cmpid=EVS_for_Everyone_______________________________Here's the link to Experian’s Q4 2025 Automotive Consumer Trends Report_______________________________Connect with Kirsten on LinkedIn_______________________________Connect with Elena:https://evs4everyone.com/https://www.linkedin.com/in/elenaciccotelli/Let's talk on X:https://twitter.com/EVs_forEveryoneAre you connected with the show on LinkedIn? https://www.linkedin.com/company/the-evs-for-everyone-podcast/________________________