Ep 257: Purpose, PR, Brand & Storytelling (the elements to highly effective marketing)

This episode is all about brand, storytelling, PR & purpose (explained in an entirely different way than anything I've heard before!) If you're purpose-driven in your business (and because you listen to the show, I suspect you ARE), get ready to be inspired to go bigger & try new things, with courage & hopeful expectation.   Meet Lorraine Schuchart. Disruptive brand strategist, award-winning writer, national speaker, host of The Prosper Podcast and Founder & CEO of Prosper for Purpose: a PR, branding, development and digital marketing agency that helps purpose-driven change-makers build brands that impact the world & their bottom line.     Listen to learn: -the difference between BRAND purpose (your why; the change you seek to make) v. PERSONAL purpose (something you fight for because it's what you 'have' to do) v. your VISION (your purpose realized) - What are the best ways for companies to connect with value-driven consumers? -What is PR (you'll love Lorraine's definition....I've never heard it explained this way) -How PR is different from marketing and advertising -How can entrepreneurs use storytelling -How you can use purpose to be more successful >> Download Lorraine's PR Guide: What is PR & How Can it Help Your Business: https://www.prosperforpurpose.com