PodParley PodParley

Ep 257 | Why Website Accessibility is Important with Max Ivey

Episode 257 of the Digital Marketing Therapy podcast, hosted by Sami Bedell-Mulhern, titled "Ep 257 | Why Website Accessibility is Important with Max Ivey" was published on May 14, 2024 and runs 32 minutes.

May 14, 2024 ·32m · Digital Marketing Therapy

0:00 / 0:00

Website accessibility is not something we commonly think about, but is really important. It matters because you want your users to have a great experience, search engines care, and it's a legal requirement. So how do you know if your website is accessible? We start to scratch the surface in this episode so you can evaluate your current website and start to make changes.

What you'll learn:

→ why accessibility matters.
→ where to get started.
→ focus on simplicity.
→ paying attention to your multimedia elements.

Want to skip ahead? Here are key takeaways:

[3:37] Two reasons why building an accessible website is important. The first is that when your website is accessible it creates a better user experience for all users. Creating an accessible experience creates loyalty with users.
[7:29] Ditch the overwhelm and tackle this project like you would any problem you're trying to solve at your organization. Start with the goals in mind and the most important thing you need your website to do. Fix that process first and go from there.
[10:04] Simply your designs. If someone has a visual impairment they must use the website from a keyboard only. Ensure they can easily navigate the page and understand the flow of content.
[16:49] Pay special attention to images, audio and video. Ensure all images have alt text so e-readers know what the image is about. Add transcripts to video and audio. If you can, describe things that people might need hep visualizing in your audio or video. And don't upload images with text on them.

Resources

WAVE – Web Accessibility Evalutation Tool
EP 164 | Create a Better User Experience for All with Amber Hinds

Max Ivey

Founder, The Accessibility Advantage

Maxwell, known around the world as The Blind Blogger, is an accessibility and inclusion advisor who emphasizes education, communication, and collaboration over compliance, legal threats, and shame. He works to show people how creating accessible products, services, and content will help grow their businesses. He is a serial online entrepreneur with over 15 years experience who has had to deal with the accessibility or more likely the lack of accessibility on a daily basis. He shares his knowledge through writing, speaking, consulting, and podcasting. If you have any questions, please just ask him.

Learn more at: https://www.theaccessibilityadvantage.com

Connect with us on LinkedIn: https://www.linkedin.com/company/the-first-click
Learn more about The First Click: https://thefirstclick.net
Schedule a Digital Marketing Therapy Session: https://thefirstclick.net/officehours 

Digital Marketing Madness John McDougall Helping you to navigate the crazy world of internet marketing: SEO, Analytics, Paid Search, Link Building, Web Development, and more. Welcome to Digital Marketing Madness. Digital Marketing This Week - Analytics, Conversions, and Internet Marketing (DMTW) Chris Mercer Analytics and Conversions Expert Chris "Mercer" shares the same tips, tools and strategies he uses with his own clients to create, track, test and optimize all facets of the internet marketing puzzle. From Decoding the "How" & "Why" of Google Analytics and Google Tag Manager, to sharing valuable resources for everything from split testing, to social media marketing, to team management and more, Mercer gives his advice and answers questions based on his 20+ years of marketing experience. Brought to you by SeriouslySimpleMarketing.com, The DMTW Podcast takes the internet marketing jargon and boils it down so everyone from business owners who are frustrated with marketing to top marketers with years of experience can immediately take these strategies back to their own business. Digital Marketing Mentality - English Edition Enrico GIUBERTONI Elevate your Digital Mindset to navigate a constantly evolving landscape. Discover Enrico Giubertoni’s podcast, designed for the unique challenges faced by Decision-Makers. Digital Marketing For You Awele Ajiduah How do I identify my target audience?How do I make sales online?How do I make people buy my product?These are the types of questions that are dealt with on Digital marketing for you show.Each episode is designed to teach the practical methods that have been tested and proven to start & grow businesses and increase sales online.Digital marketing for you is hosted by Awele Ajiduah who is an experienced digital marketing strategist and the lead consultant at Ideal Digital Marketing. Learn how to use social media, paid ads, emails and contents to start, grow and automate your business.
URL copied to clipboard!