Ep 258 // 2026 Content Marketing Trends to Stand Out (Don't Sleep on These)

When it comes to content marketing, I feel like there is WAY too much fear-mongering out there. I'm not sure if your inbox looks anything like mine, but it feels like Chicken Little- with all kinds of marketing "gurus" screaming that the sky is falling.  Well, I'm here to tell you that God is still on the throne. There is no need to freak out. Tried and true (and some cool new trends) are going to make content marketing in 2026 feel much less like screaming for attention and much more like sitting down to coffee with your best client, who you'd love to work with 900 times.  In this episode, I’m sharing what I’m actually seeing work in content marketing for 2026 and beyond, based on real data, real experience, and real conversations with business owners. Get the AI Input Guardrail Prompts (for free) and Take AI from an annoying intern to your most trusted assistant.  In this episode, I cover: Why SEO still works — but why lazy SEO absolutely does not What Google’s helpful content updates really changed (and what they didn’t) How content marketing is shifting from quantity to quality and experience Why fewer clicks can still mean better lead generation How to think about SEO and content marketing in a way that saves time instead of creating more work Why traffic alone can’t be the only goal if you want more sales Where AI actually fits into content marketing — and where it doesn’t How to use your experience and wins to create content that builds trust and converts This episode is for you if you’re trying to: Build a time-saving content marketing strategy Generate leads from your website without burning out Use SEO in a way that supports long-term growth Create content that leads to more sales, not just more traffic Stop chasing trends and start focusing on what actually works If you’ve been wondering whether content marketing is still worth the effort, or how to simplify your SEO and lead generation strategy moving forward, this episode will help you cut through the noise and move forward with clarity.