Ep 258 | Do You Need to Refresh Your Website? with David Pisarek

Building a website is big and can be super stressful. Once it's done, the unfortunate thing is that it's not done! As your business grows and evolves, your website should do the same alongside it. Sometimes its quick and simple changes, sometimes its a big overhaul. If this is on your radar then give this episode a listen so you can be more thoughtful about your approach, budgets, and time. What you'll learn: → how your goals play into your website. → the role data plays into your decisions. → looking outside your organization for different perspectives. → ways to organize all your pages. → leading with positivity. → what role AI plays in video. Want to skip ahead? Here are key takeaways: [6:24] Start with your goals and mission of your organization. Your website should reflect those goals. Match that with your website analytics. Are the pages that connect the most with those goals the ones that people are visiting? Ensure that those core pages you need are getting the right activity and attention. [14:06] Get outside perspectives for how people utilize your website. Getting outside of your own internal perspectives is a great way to understand what to update on your website. You might access things a certain way, but that doesn't mean that it's easy for other people to find the information. Interview some people to see if they can access the elements that are critical for conversions. [17:47]Build a spreadsheet that has all the pages of your website listed. Remove anything that's old, isn't relevant, or doesn't get any traffic. This is a great spring cleaning activity to build into your regular website updates. [28:04] Figure out your timeline. It doesn't have to be done all at once. Think about the priorities and phase out the steps to fit into your schedule. Resources Website (re)Design Workbook Free Consult with Wow Digital [eBook] 3 Simple Words to Increase Your Donations by 20% David Pisarek Founder, Wow Digital Meet David, a tech guru and passionate advocate for non-profits. Since 2000, David has been harnessing the power of technology to drive social change. He's not only the founder of Wow Digital, a digital agency focused on empowering non-profits, but also a seasoned educator in systems, coding, and UX/UI design. Known for his strategic acumen, David notably saved a hospital over $50,000 annually through IT innovations. Outside the office, David is an avid hockey player and family man, constantly exploring the latest technology. As a mentor, he guides agencies toward profitability and growth, having already helped over 220 agencies worldwide. David's ultimate mission? To empower 5,000 nonprofits to impact 10 million lives through digital innovation, inspiring positive change across humanity. Learn more at https://wowdigital.com  Connect with us on LinkedIn: https://www.linkedin.com/company/the-first-click Learn more about The First Click: https://thefirstclick.net Schedule a Digital Marketing Therapy Session: https://thefirstclick.net/officehours