Ep 259 | Setting Up Your Website to Maximize the Google Ad Grant

In today's episode, we're unlocking the potential of Google Ad Grants for nonprofits. If you've ever wondered how a $10,000 monthly ad spend could boost your organization's online presence, this is the episode for you. We'll guide you through setting up your website to maximize the benefits of Google Ads and share tips on converting visitors into supporters. Plus, don't miss out on our freebie to optimize your donation page! What you'll learn: → The basics of Google Ad Grants and how they can benefit your nonprofit. → Best practices for setting up your website to utilize Google Ads effectively. → Strategies for creating content that aligns with your audience's search terms. → Tips for using Google's Keyword Planner and other tools to find the right keywords. → How to craft a user journey that leads to conversions Want to skip ahead? Here are key takeaways: [0:00] What is the Google Ad Grant? It is a $10,000 monthly ad spend for qualifying nonprofit organizations. This allows you to have ads at the top of search in Google. [3:33] Start with your goals first. You'll want to create your ads around the ultimate goals for your organization. This helps you understand what pages of your website need to be updated or created to support ads. [5:49 ] Generate keywords that people are using for content you're creating. Tools like Google Keyword Planner and even the Google or YouTube search bar can help you understand the terms people are serching for that are relevant to your goals. It will also give you the language that people are using versus your jargon. Resources Google Keyword Planner SEMRush EP 41 | Grow your Email List with Quizzes EP 211 | 5 Email Automations To Help you Raise More Money EP 214 | Strategies for Growing Your Email List Connect with us on LinkedIn: https://www.linkedin.com/company/the-first-click Learn more about The First Click: https://thefirstclick.net Schedule a Digital Marketing Therapy Session: https://thefirstclick.net/officehours