Ep.26 AI in Real Estate: Blueprint for Innovation with Ryan Bruen

If you’ve ever wondered how to move beyond gimmicks andtruly integrate AI into your business, this conversation is packed with insights, practical advice, and a glimpse into the future of real estate tech. In this episode of In the Blue Zone, your hosts Jeff Geoghan and Betsy Stecz talk with Ryan Bruen of Coldwell Banker Realty, Morristown, NJ. Ryan was a finalist at the national GenBlue conference for "AI Innovator of theYear" in 2025. He shares his journey from accounting and entertainment to leading a family real estate team, and how AI became a game-changer for his business. Topics include:• Ryan’s career path and lessons learned from family in real estate.• Why adaptability matters more than ever in today’s market.• How Ryan uses AI beyond social media—building custom tools and transaction platforms.• Practical advice for agents: identifying opportunities, experimenting with AI, and avoiding “shortcut thinking.”• The rise of specialized AI tools for video, virtual staging, and client engagement.• Predictions for AI’s role in real estate over the next year.Resources & Links:• Follow Ryan on Instagram: https://instagram.com/BruenRealEstate• Related article: AI Innovator of the Year Finalists on Blue Matter Blog• Recommended podcasts by Ryan: Diary of a CEO, Knowledge Brokers Podcast, Broke Agent Media