Ep 26: Alex Doyle - Influencer Marketing, User-Generated Content and Sustainability - The Key to Altr London's Growth

Alex Doyle is the Founder and CEO of ALTR London, a premium male grooming and cosmetics range. His products are ethically and sustainably sourced from a manufacturer in the UK, reducing their carbon footprint massively.  In this podcast, Alex shares the story of ALTR London and why he chose to source sustainable and ethical products. He discusses how he built and grew his online community and the biggest learning point in his career.  Find out his strategies to get heard above the noise and how to build relationships with influencers. Alex shares a free tool that he uses, Carro Shopify, which shows how many followers your customers have.  He discloses the technology he uses for affiliate marketing, his plans for growth and the power of advertising on TikTok. Alex shares the biggest challenge as a young business owner and his book recommendation.