EP #26 - Bootstrap Your Way To Launch The Spanish Market

Wanna launch a foreign market but you’re a bit tight on budget? It’s a new world we are living in. Frugality has become the #1 driver for all founders these days. However, Sales teams are still expected to reach a higher level of growth year after year. What if you could bootstrap your way into launching a foreign market? Well that is what Fleet has done in Spain. It has been the one-man work for a few months of Baptiste Petelle, who is now Chief of staff at Fleet. He shares his learnings of how they launched the Spanish market without dedicating a big budget. Being bootstrapped has had impacts on: Human resources he got access to: just him for a few months Marketing budget he could spend: very small Lead generation channels he had to focus on: Outbound and Partnerships They manage to reach 10% of their current total ARR in Spain in less than a year without raising any funds. You'll also learn about cultural differences to master to do business in Spain ;) Hosted on Ausha. See ausha.co/privacy-policy for more information.