EPISODE · Jul 11, 2023 · 56 MIN
Ep 26: Dr. Austin Chiang on Using Social Media to Educate His >500K Followers and GLP-1s
from Vital Signs with Jacob Effron and Nikhil Krishnan · host Austin Chiang, Nikhil Krishnan, Jacob Effron
Jacob and Nikhil sit down with Dr. Austin Chiang, an interventional GI doc and Chief Medical Officer of Medtronic’s GI business who also has >500K TikTok Followers. We discuss how social media companies deal with public health issues, how doctors can use social media, lessons from being a “physician influencer,” the consumerization of GLP-1s and more. 0:00 intro1:02 how Austin got into medicine and social media4:59 highlights and lowlights of being a recognizable figure in the medical world8:47 balancing engagement with education25:22 how to steer away from misinformation30:51 the consumerization of GLP-1s39:24 tips for doctors on social media45:45 how to market to physicians47:31 public health campaigns on social media 52:10 Austin’s favorite post
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Jacob and Nikhil sit down with Dr. Austin Chiang, an interventional GI doc and Chief Medical Officer of Medtronic’s GI business who also has >500K TikTok Followers. We discuss how social media companies deal with public health issues, how doctors can use social media, lessons from being a “physician influencer,” the consumerization of GLP-1s and more.
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Ep 26: Dr. Austin Chiang on Using Social Media to Educate His >500K Followers and GLP-1s
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