Ep. 26: K&L Gates CMO Jeff Berardi on Thinking Like a Client

In this episode of the Legal Marketing 2.0 podcast, Good2bSocial’s founder Guy Alvarez chats with K&L Gates CMO Jeff Berardi about their top thought leadership position in the 2017 Social Law Firm Index. Jeff shares insights on marketing, business development and client development, how to get lawyers at the firm involved in initiatives, how to use analytics to make decisions, and his philosophy on generating client-centric thought-leadership content. It’s clear that clients are asking law firms to provide more value. Some law firms work hard to get clients on board, but do very little to add value through insights. But how can they provide value? An easy way is to create thoughtful, relevant content. With an understanding of what expertise you can give and the type of audience you want to share it with, law firms can build content based on what will resonate the most with clients.