Ep. 26: The engine that drives customer loyalty in B2B

from Customer Confidential: Untold Stories of Earned Growth

Lori Cobb and Dave Crompton, executives at the engine maker Cummins, discuss their Net Promoter System efforts (11:40), the complexities of B2B markets (15:09) and what it takes to forge an outwardly focused culture (32:54).

Episode metadata supplied by the publisher feed · Published Dec 11, 2014

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Ep. 26: The engine that drives customer loyalty in B2B

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This episode is 34 minutes long.

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This episode was published on December 11, 2014.

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