EPISODE · Dec 11, 2014 · 34 MIN
Ep. 26: The engine that drives customer loyalty in B2B
from Customer Confidential: Untold Stories of Earned Growth
Lori Cobb and Dave Crompton, executives at the engine maker Cummins, discuss their Net Promoter System efforts (11:40), the complexities of B2B markets (15:09) and what it takes to forge an outwardly focused culture (32:54).
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Ep. 26: The engine that drives customer loyalty in B2B
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Frequently Asked Questions
How long is this episode of Customer Confidential: Untold Stories of Earned Growth?
This episode is 34 minutes long.
When was this Customer Confidential: Untold Stories of Earned Growth episode published?
This episode was published on December 11, 2014.
What is this episode about?
Lori Cobb and Dave Crompton, executives at the engine maker Cummins, discuss their Net Promoter System efforts (11:40), the complexities of B2B markets (15:09) and what it takes to forge an outwardly focused culture (32:54).
Can I download this Customer Confidential: Untold Stories of Earned Growth episode?
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