Ep 26 - Unicorn Objections
from Michael's Motivation Hosted by Michael Whitehouse
In business and sales, it's easy to be distracted by interesting but ultimately unimportant challenges, objections, and problems. Just because a prospect asks a question doesn't mean it needs to be answered. Sometimes they are asking the wrong question because they do not understand your product. Ask yourself what value will be achieved if you succeed in answering the question before going down the rabbit hole.
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This episode is 8 minutes long.
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This episode was published on August 21, 2019.
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