Ep 260 | Grow Your Audience Through Collaborations
Episode 260 of the Digital Marketing Therapy podcast, hosted by Sami Bedell-Mulhern, titled "Ep 260 | Grow Your Audience Through Collaborations" was published on June 4, 2024 and runs 23 minutes.
June 4, 2024 ·23m · Digital Marketing Therapy
Episode Description
Collaborations are a great way to get more visibility for your organization, build trust, and get new donors. There are so many different ways you can collaborate – it's only limited by your imagination. Tune in to discover unexpected partnerships and learn how working with others can strengthen your mission impact.
What you'll learn:
- → Unconventional collaboration ideas beyond traditional fundraising events
- → Best practices for guest speaking, social media partnerships and cross-promotion
- → An abundant mindset for non-profit partnerships
- → Guidelines for evaluating collaborative opportunities
- → Strategies for deepening engagement with sponsors
Want to skip ahead? Here are key takeaways:
[5:30] Collaborations like guest podcasting and speaking help organizations position themselves as thought leaders and build trust with new audiences.
[11:04] Adopting an abundant mindset when collaborating sees partnerships as mutually beneficial ways to showcase collective impact, rather than competitive opportunities.
[16:11] Set clear expectations around goals and asks with hosts of small donor events to ensure collaborations are beneficial for all involved.
[19:40] Expanding engagement with sponsors through shared content and brainstorming new ideas can strengthen partnerships over time.
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