Ep. 261 - Build Backwards

Most business owners set goals forward but don't plan backward. They know where they want to end up in December, but don't know what has to be true in March to make that possible. They then miss their targets because they never figured out what would have to be true - operationally, financially, structurally - to make it happen. Goals without a sequence are just hopes and wishes. Set your goal, and build your plan.