Ep 262: Hero Cosmetics - Ju Rhyu: Reversing the DTC Playbook and the $630MM Hero CPG Needs

Subscribe to DTC Newsletter - https://dtcnews.link/signup Hello and welcome to DTC Podcast, I’m Eric Dyck. Today we’re questing with Hero cosmetics’ founder and CEO Ju Rhyu, who recently sold her business for $630MM after bootstrapping it from zero after just 5 years. A wise singer once said “I need a hero,” and I think they were talking about Ju. In light of mounting retail and DTC ecosystem challenges combined with the worst economy modern marketers have ever seen, Ju’s exit represents a massive win for the health and beauty ecosystem as well as for all entrepreneurs out there with a dream. This podcast goes deep on: Reversing the DTC Playbook with Amazon first, retail second, dtc last Building for saleability from day one Why Ju doesn’t want to be considered a “girl boss” and how her life has changed since seeing all those zeros hit her bank account… Are you  holding out for a hero who is both fresh from a fight? Larger than life? Listen no further Ju Rhyu has you covered…on with the show. Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video