EP 262: Profiles, Pages or Groups... Which strategy is the right strategy?

Are you using Facebook the right way to grow your business? It’s a question every direct seller and entrepreneur should be asking. The reality is, social media is a powerful tool, but it's just that: a tool. It’s meant to enhance what you do, not replace you. One of the biggest mistakes I see people make is trying to outsource their brand entirely. But here’s the truth: no one can represent your passion, your voice, and your story better than you. Social media is about connection—real, human connection, and that can’t be faked or delegated.   To grow your business effectively, you need to show up authentically and strategically. That means understanding the platforms you're using, and using them with purpose. Today, I want you to think about the three main ways to show up on Facebook: your profile, your page, and your group. Each serves a different purpose, and knowing how to use them correctly can be a game-changer. We’ll break down how to choose the right one for where you're at in your business journey, and how to use each to generate leads and build real connections. Let’s dive in!   We’ll be talking about: ➡ [0:00] Introduction ➡ [02:53] A quick reminder ➡ [04:02] Remember where your audience is at ➡ [04:23] Personal profile - creates personality and connection ➡ [05:29] Expectations about our audience and how we interact on social media ➡ [06:26] C stands for Connection ➡ [08:09] The most powerful way to promote your product ➡ [12:25] Business page: C stands for Credibility ➡ [13:16] Be clear about your brand ➡ [14:21] A business page is publicly viewable  ➡ [16:43] Strategically place yourself in the path of your dream customer ➡ [17:54] Groups: C stands for Community and Conversation ➡ [20:22] Which one makes sense to you right now?  ➡ [21:14] Final thoughts   Resources: Free Facebook community: https://www.facebook.com/groups/socialmediafordirectsellerswithgregandsam/   Are you ready to keep growing? Learn more about joining the Auxano Family - https://go.auxano.global/welcome    Connect with Direct Selling Accelerator: ➡ Visit our website: https://www.auxano.global/ ➡ Subscribe to YouTube: https://www.youtube.com/c/DirectSellingAccelerator ➡ Follow us on Instagram: https://www.instagram.com/auxanomarketing/ ➡ Sam Hind’s Instagram: https://instagram.com/samhinddigitalcoach ➡ Follow us on Facebook: https://www.facebook.com/auxanomarketing/ ➡ Email us: [email protected]   If you have any podcast suggestions or things you’d like to learn about specifically, please send us an email at the address above. And if you liked this episode, please don’t forget to subscribe, tune in, and share this podcast. Are you ready to join the Auxano Family to get live weekly training, support and the latest proven posting strategies to get leads and sales right now - find out more here: https://go.auxano.globalSee omnystudio.com/listener for privacy information.