EP 263: How Uncle Jerry’s Pretzels Is a Poster Child for Healthy Snacks

We'd love to have your feedback and ideas for future episodes of Retail Unwrapped. Just text us!Big brands in the food industry face a double-edged challenge: Make snacks healthy and deliver duller colors and unfamiliar tastes. Eliminating dyes and reducing preservatives and sugar are consumer demands that are forcing food manufacturers to reformulate decades-old products that those consumers have developed taste preferences for. Join Shelley and Misty Skolnick, Co-owner of Uncle Jerry’s Pretzels as they discuss how this company in rural Pennsylvania has been producing handmade, 100% natural pretzels as healthy snack options for decades. The conversation covers more than commercial food trends; it explores the challenge from consumers who demand product transparency certification that is resulting in reformulating products that transform familiar food tastes in deference to healthy ingredients. Will this movement collapse when visual appeal and familiar flavors disappear from well-loved products? The food industry is facing an existential crisis balancing wellbeing with familiarity. Unlike food giants scrambling to re-engineer their formulations at scale, smaller producer Uncle Jerry’s Pretzels figured this out 40 years ago.Special Guest: Misty Skolnick, Co-Owner of Uncle Jerry's PretzelsFor more strategic insights and compelling content, visit TheRobinReport.com, where you can read, watch, and listen to content from Robin Lewis and other retail industry experts, and be sure to follow us on LinkedIn and Twitter.