Ep. 263 Toys on Tap w/ Merthewiz: From Sketch to Milk Carton

We sit down with M+W to trace the rise of Beefy Boy, from sketchbook idea to milk-carton-packaged art toy. A Singapore-based maker with global experience, Merick shares how American cartoons, gym culture, and He-Man proportions collided into a cow-themed character that actually moves units at shows. We talk first convention lessons, why larger figures outsold blind boxes, and what it takes to build confidence in a growing Southeast Asian toy scene. From packaging assembly with friends to future soft vinyl plans, international conventions, and 100-design ambitions, this episode is about betting on one strong character and building a world around it.On Instagram: @merthewizThis Episode is Sponsored by: Empire Blisters – Your go-to source for blister packaging! With 19+ styles and bundle deals, they’ve got everything you need to make your toys shine. Use code TOYSONTAP10 at checkout for 10% off. Patreon members get 20% off another reason to join!Support the Show on Patreon Unlock exclusive episodes, early access, and behind-the-scenes content: patreon.com/toysontapThanks to Our SupportersRate & Review the Show! Leave a rating and review wherever you listen it's the best way to help Toys on Tap grow!