Ep. 265: Why You Should Build Your Brand

Sean: We can't really see the numbers or imagine the numbers in our heads when you say you have to build a brand, build a good brand. What are the returns? What are some of the things that you tell clients who asked you this question? If there are any of them. Why should I build my brand? Why should I focus so much energy and effort and money on it? What could I put that in sales and marketing and HR and operations? What would you tell them? Jennifer: Well, I think the biggest thing that I say to our community at Brand Evolution and the students would be that it's kind of a saying I'm known for whether you like it or not. You have a brand and make it work for you and not against you. Because as soon as you walk into a room, as soon as somebody sees a social post, as soon as somebody hears you speak, listens to your podcast, anything they're actually interacting with your brand. So if you could imagine, you know, your business is like a donut. So the audience is the outside run of the donuts and your business is the center of the donuts. See all that space in between, that's your brand. It's the space between your business or your products and your people or your audience. And we need to fill that space. So now we cannot make people think, feel, and say certain things about them, about us in our business, but we can influence that. And that's really where your brand comes in. It helps to influence and helps to impact what your audience and hopefully one day your customers think about you or your business, I should say, how would they feel about your business and what they say about your business? Because after all, that's what we want. We want our people to love our business and our brands. We want them to buy and we want them to share. And that's really where your brand comes in. Youtube: https://www.youtube.com/leadershipstack Join our community and ask questions here: from.sean.si/discord Facebook: https://www.facebook.com/leadershipstack