Ep 266: Sansorium - Fiona Hepher: Sipping Sober with a 30% Return Customer Rate

Subscribe to DTC Newsletter - https://dtcnews.link/signup Hello and welcome to DTC Podcast, I’m Eric Dyck. Today we’re fully present with Fiona Hepher, Co-founder of Sansorium, an alcohol-free marketplace with a highly-curated selection of non-alcoholic wine, beer spirits, aperitifs and more. Join us for a discussion about the billion-dollar industry that’s just waking up (without a hangover) and is predicted to grow to over 4 billion by 2030 You’ll hear: How popups have fueled growth for Sansorium on the DTC and wholesale side of the market Why half of the battle for alcohol-free brands is brand design and positioning How Fiona thinks about accelerating the sea change towards sobriety and you might even hear me talking myself out of post-hockey beers… Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video