Ep 267: Steve Jobs Helps Me Think Through Starting a Company

I came across a LinkedIn post this week that stopped my scroll. Three clips of Steve Jobs talking about what it actually takes to start a company, from three different eras of his life. You could hear the difference in his voice across all of them.What got me was how simple his answer was. Half of what separates successful entrepreneurs from the ones who quit is just perseverance. That's it.And he's right. Because starting a company is a lot. The list he runs through goes from designing the product all the way down to buying a coffee maker. And even today, when you don't need much physical infrastructure to get going, it's still an enormous amount of work. You have to figure out what to build, how to sell it, how to service it, how to fix the things that will inevitably go wrong, and then build the systems to do it all again tomorrow.I've been in business for over 20 years now. I've had plenty of moments where I genuinely did not know how we were going to pull out of it. That feeling never fully goes away. But I think that's actually the job. The entrepreneurial spirit isn't the absence of doubt. It's deciding to push through anyway.We also get into why core belief matters so much, not just for motivation, but for survival. A business without a reason to exist beyond profit has a very hard time holding together when things get hard. And things always get hard.I talk about the More Than Cars mission and why that idea, building something that enriches people and not just functions, connects directly to what Steve was building at Apple. Think Different wasn't a slogan. It was a belief system. And that belief was what made Apple magic for a long time.Whatever you're building right now, the perseverance metric still applies.Pursue Clarity, PaulConnect with me at www.pauljdaly.comCheck out the More Than Cars Movement here.