Ep 267 The Growth You're Avoiding Is the Growth Your Business Needs w/Brad Sugars episode artwork

EPISODE · Aug 16, 2026 · 48 MIN

Ep 267 The Growth You're Avoiding Is the Growth Your Business Needs w/Brad Sugars

from The Tyler Dickerhoof Show · host Tyler Dickerhoof

What hides inside you controls you. What you face transforms you.In this episode, host Tyler Dickerhoof sits down with Brad Sugars — founder and CEO of ActionCOACH, the world's number one business coaching franchise with over 1,000 locations across 80 countries. Brad built a global empire, yet for years quietly avoided the spotlight. It took Gary Vaynerchuk telling him to "suck it up" in front of a thousand people to shift that.What followed was a deeper question: what are you hiding, and what is it costing you?Brad and Tyler dig into the real reasons business owners refuse to get out of their own way, the three stages of growth from manager to CEO to chairperson, and why the business is always building you whether you're ready or not. Brad shares his formula for goal-setting and action, why "how" is the enemy of every great goal, and what it took to blow up everything he built and rebuild it for a billion-dollar vision.If you're a business owner stuck in your own business, a leader who finds it lonely at the top, or someone who's been playing small because of a wound you haven't named yet, you'll enjoy this conversation.📲 Find Brad: bradsugars.com | actioncoach.com | Instagram @bradleysugars (DM him the word "playbook" for his success framework)

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Ep 267 The Growth You're Avoiding Is the Growth Your Business Needs w/Brad Sugars

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