Ep. 267 Toys on Tap w/ Mutant Vinyl Hardcore Episode 2: The Business of Sofubi

In episode two with Rich of Mutant Vinyl Hardcore, we move from origin story into real growth. Rich breaks down what happened after the first Sludge Demon run, how he learned to stretch inventory, price work fairly, and slowly build MVH without pretending success came overnight. We talk about the tension between art and business, why lotteries became necessary, how hate mail accidentally helped inspire Sludge Demon DX, and the hard lessons that came from scaling too fast or making the wrong creative call. This episode is about patience, consistency, surviving mistakes, and what it actually takes to turn obsession into a lasting sofubi brand.On Instagram: @mutantvinylhardcoreThis Episode is Sponsored by: Empire Blisters – Your go-to source for blister packaging! With 19+ styles and bundle deals, they’ve got everything you need to make your toys shine. Use code TOYSONTAP10 at checkout for 10% off. Patreon members get 20% off another reason to join!Support the Show on Patreon Unlock exclusive episodes, early access, and behind-the-scenes content: patreon.com/toysontapThanks to Our SupportersRate & Review the Show! Leave a rating and review wherever you listen it's the best way to help Toys on Tap grow!