Ep 269: If AI Builds the Product, Do We Still Need Discovery Research?

from Delta CX Hive · host Debbie Levitt of Delta CX

We'll read and discuss Debbie's recent article on this topic. https://rbefored.com/if-ai-builds-the-product-do-we-still-need-discovery-research-368b9e85e9b9Do we still need to do discovery, generative, or exploratory research if we’re going to have AI design our interfaces or build our prototype? The answer to that depends upon your commitment to your customers and your commitment to quality.Originally live streamed 17 June 2025.Support the showJoin our free community. All links at https://dcx.toAll episodes are marked "explicit" since sometimes we use swear words.

What this episode covers

We'll read and discuss Debbie's recent article on this topic. https://rbefored.com/if-ai-builds-the-product-do-we-still-need-discovery-research-368b9e85e9b9 Do we still need to do discovery, generative, or exploratory research if we’re going to have AI design our interfaces or build our prototype? The answer to that depends upon your commitment to your customers and your commitment to quality. Originally live streamed 17 June 2025. Support the show Join our free community. All links at ht...