Ep 269: If AI Builds the Product, Do We Still Need Discovery Research? episode artwork

EPISODE · Dec 29, 2025 · 12 MIN

Ep 269: If AI Builds the Product, Do We Still Need Discovery Research?

from Delta CX Hive · host Debbie Levitt of Delta CX

We'll ​read and discuss Debbie's recent article on this topic. https://rbefored.com/if-ai-builds-the-product-do-we-still-need-discovery-research-368b9e85e9b9Do we still need to do discovery, generative, or exploratory research if we’re going to have AI design our interfaces or build our prototype? The answer to that depends upon your commitment to your customers and your commitment to quality.Originally live streamed 17 June 2025.Support the showJoin our free community. All links at https://dcx.toAll episodes are marked "explicit" since sometimes we use swear words. 

Episode metadata supplied by the publisher feed · Published Dec 29, 2025

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Ep 269: If AI Builds the Product, Do We Still Need Discovery Research?

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