EPISODE · May 27, 2021 · 22 MIN
Ep 27 : Airtel Branding Strategy for Markets in Africa. Consumer Insights about Changing Indian Middle Class by Saumya Chattopadhyay, Senior Vice President, Lowe Lintas India
from Jagged with Jasravee : Cutting-Edge Marketing Conversations with Thought Leaders · host Jasravee Kaur Chandra
What are some interesting changes in the Indian middle class over the last two decades ? Which key trends define an Indian small town’s coming of age ? How do you launch the brand Airtel in the African Continent to connect with diverse societies & different consumer mindsets? Why the core brand idea of Airtel needed to find an expression through notions of success, and its various meanings across cultural diversities of Africa? Saumya Chattopadhyay, Senior Vice President, Lowe Lintas India, answers the above questions and shares his views on cultures, societies and brands. Saumya has a a varied multi-cultural immersion with a work experience of 22 years, working and living in 6 countries & 10 cities, such as Kenya, Saudi Arabia, United Kingdom & more. Most of his career has been spent understanding consumers and gathering insights, working as an account planner in various international communication agencies, across categories like Telecom , FMCG, Financial Services, Automotive and Consumer Durables. Please connect with him on https://www.linkedin.com/in/saumya-c-66245111/ Jagged with Jasravee is facilitated by Jasravee Kaur Chandra, Director- Brand Building, Research & Innovation at Master Sun, Consulting Brand of Adiva L Pvt. Ltd. Jasravee has over 20 years experience as a Strategic Brand Builder,Communications Leader and Entrepreneur. https://www.linkedin.com/in/jasravee/ Subscribe to Jagged with Jasravee on Youtube https://www.youtube.com/channel/UCUo6M-uODgb7gIEO014XIGg?sub_confirmation=1 Follow Jagged with Jasravee on Social Media Youtube Page : https://www.youtube.com/JaggedWithJasravee Facebook Page : https://www.facebook.com/jaggedwithjasravee Instagram : https://www.instagram.com/jagggedwithjasravee/ Podcast Page : https://anchor.fm/jagged-with-jasravee Jagged with Jasravee, is an initiative of Master Sun, the Consulting Brand of Adiva Lifestyle Pvt Ltd. Please visit our blog at www.mastersun.in
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Ep 27 : Airtel Branding Strategy for Markets in Africa. Consumer Insights about Changing Indian Middle Class by Saumya Chattopadhyay, Senior Vice President, Lowe Lintas India
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