EPISODE · Jul 16, 2026 · 43 MIN
EP 27: Content Strategy - Stop Creating Content Nobody Asked For
from No Bull, Just Beef - The Small Business Marketing Podcast · host Spaghetti Agency
In this episode of No Bull Just Beef, Jo and Todd get into the messy reality of content marketing: why so many businesses freeze, overthink, or post random stuff with no strategy behind it. They discuss how to stop guessing what to create and start using real customer questions, sales conversations, search data, Google Search Console, AI tools, and plain old common sense to find content ideas that actually matter. There’s also a proper rant about AI-generated council content, a warning about lazy AI slop, and a reminder that the best content sits where customer interest, search behaviour, and your expertise overlap. If you’ve ever stared at a blank page wondering what to post next, this one’s for you.
What this episode covers
In this episode of No Bull Just Beef, Jo and Todd get into the messy reality of content marketing: why so many businesses freeze, overthink, or post random stuff with no strategy behind it. They discuss how to stop guessing what to create and start using real customer questions, sales conversations, search data, Google Search Console, AI tools, and plain old common sense to find content ideas that actually matter. There’s also a proper rant about AI-generated council content, a warning about lazy AI slop, and a reminder that the best content sits where customer interest, search behaviour, and your expertise overlap. If you’ve ever stared at a blank page wondering what to post next, this one’s for you.
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EP 27: Content Strategy - Stop Creating Content Nobody Asked For
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