EP 27 - Gargi Keluskar, Performance Marketing Expert at CASABLANCA.AI

Welcome to our latest podcast episode featuring Gargi Keluskar, a dynamic and data-driven marketer with a rich content strategy and performance marketing background. Currently serving as a Performance Marketing Expert at CASABLANCA.AI, Gargi brings knowledge and experience.  Chapters 00:25 Gargi’s Introduction 05:50 Topics of discussion, Navigating the Digital Landscape: A Multifaceted Journey from Content Creation to Performance Marketing. 06:00 What is Casablanca? 08:25 What initially drew you to digital marketing and content creation? 10:15 How has your approach to digital marketing evolved since you started? 12:26 Communities and new feature testing for small and medium businesses 16:58 What is the meaning of engaging content? 21:33 How to stand out in the crowd with content? 30:00 What have been some of the biggest challenges you've faced in your career, and how did you overcome them? 32:15 What is the role of a performance marketing expert? 39:45  What key insights have you gained in performance marketing that have significantly impacted your strategies? 40:15 How do you stay updated with the latest trends and continue learning in the fast-paced digital marketing industry? 45:15 What advice would you give someone just starting out in digital marketing and content creation? 49:38 Closing remark from Gargi This episode is a must-list for anyone interested in the dynamic world of digital marketing. Guest Bio: Gargi Keluskar is a highly accomplished Data-Driven Marketer and Content Strategist with extensive experience in performance marketing. Currently serving as a Performance Marketing Expert at CASABLANCA.AI, Gargi has a proven track record of crafting and executing effective marketing strategies that drive engagement and growth. With a solid background in social media and brand management across various industries, she combines her passion for business, storytelling, and emerging technologies to deliver innovative marketing solutions. Gargi's dedication to continuous learning and her dynamic approach to the ever-evolving digital landscape makes her a standout professional in the field. 📢 Connect with Gargi Keluskar LinkedIn: https://www.linkedin.com/in/gargi-keluskar  Casablanca: https://casablanca.ai/  📢 Connect with Majid Mahmood LinkedIn: https://www.linkedin.com/in/majid-m/  Instagram: https://www.instagram.com/majidmofficial/  Facebook: https://www.facebook.com/majidmpage  TikTok: https://www.tiktok.com/@majidmofficial Don’t forget to like, share, and subscribe for more inspiring podcast episodes!