Ep 27. Google Tag Manager. Una herramienta para gobernar a todas.

from Ecosistema Ecommerce · host Javier López Rodríguez

En el episodio de hoy vamos a hablar sobre Google Tag Manager, una herramienta gratuita de Google que te permite conectar con otras muchísimas herramientas que necesitas para monitorizar lo que ocurre en tu web sin tener que estar llenado de código tu ecommerce. Veremos que es lo que puedes hacer con este conector de herramientas que sirve para gobernar a otras herramientas, ya que solo necesitas incluir el código de Google Tag Manager en tu site o tienda online y todo el resto de conexiones con Facebook, Google Ads, Analytics… lo harás en el contenedor de esta herramienta, fuera de tu web. Veremos cómo funciona por dentro este contenedor y cómo es el sistema de etiquetas, de activadores y de variables. Echaremos un vistazo al listado de posibilidades que te permiten conectar con un sinfín de aplicaciones y cómo poder confirmar si tienes bien instalado Google Tag Manager en tu site con una sencilla extensión de Chrome. Todo esto y mucho más en el episodio de hoy en Ecosistema Ecommerce. Newsletter: https://ecosistemaecommerce.com/newsletter/ Web: https://ecosistemaecommerce.com/ Linkedin: https://www.linkedin.com/in/javierlopezrod/ Facebook: https://www.facebook.com/ecosistemaecommerce Twitter: https://twitter.com/ecosistemaecomm Youtube: https://www.youtube.com/channel/UCE2zroaDzTVZRwNOh5Ma9cg

Episode metadata supplied by the publisher feed · Published Feb 21, 2023

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Ep 27. Google Tag Manager. Una herramienta para gobernar a todas.

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