Ep. 27 Protecting Your Brand in the Online Marketplace

In this episode of The eCom Growth Show, Danan speaks with patent attorney Stanley Ference about the complexities of intellectual property for Amazon sellers. They discuss the importance of patents, trademarks, and the legal recourse available for dealing with counterfeit products. Stan emphasizes the time-sensitive nature of patents, the necessity of trademarks for brand protection, and the strategies sellers can employ to enforce their rights in the online marketplace. The conversation provides valuable insights for sellers looking to navigate the challenges of intellectual property in ecommerce.