Ep. 27 - Retail Media Vibes: One Year Later

Trust is the new currency in commerce, and brands failing to adapt will be left behind. To mark our one-year anniversary, Brad Godwin, Jessica Hendrix, and Tom Breeden return to unpack exactly how tech and talent are shifting.We tackle the mechanics behind artificial scarcity and how hype cycles manipulate shopper behavior. The conversation transitions to artificial intelligence, focusing on the friction between physical discovery and algorithmic curation. You will hear direct takes on why automated output requires rigorous human vetting to maintain brand integrity.We break down the management tactics needed to retain top performers demanding stronger boundaries and higher emotional intelligence from leadership.For managers struggling to integrate generative models without losing team morale, this discussion provides a clear framework to deploy tech responsibly. Subscribe and share this episode with an operator navigating these shifts. What specific process has your team automated successfully without losing the human touch?0:00 Intro & One-Year Anniversary3:42 Guest Updates & Hype Marketing Trends19:11 How AI and Trust Impact Shopper Behavior46:00 The "Me vs. We" Approach to AI51:23 Managing Talent and Modern Leadership1:08:35 Charity Plugs & OutroStay up to date with Doing Business in Bentonville:LinkedIn: @ Doing Business in Bentonvillehttps://www.dbbnwa.com/