EP 27: Rethinking Sales & Marketing with Kathy Frossard

Foundations Recovery Network went from 20,000 calls a month and a low census to 10,000 calls a month and significant climbs in census. Most centers are thinking about admissions, business development, and marketing wrong in the addiction treatment field. In this episode, Kathy Frossard and I talk about how to rethink and integrate these departments to deliver serious results.