Ep 27: Scaling Agency Sales With Grit and Strategy: Kristan Servidad of Sales Subs

Key Takeaways:Kristan’s sales journey started in B2C weight loss products before transitioning to B2B SaaS and founding Sales Subs.Grit and resourcefulness were the key drivers of his success in startups and sales.Sales Subs helps businesses scale their outbound sales efforts with a subscription-based model.Cold outreach success today hinges on personalization and thoughtful messaging, not automation alone.Building community and networking are critical, even for introverted founders.Effective outreach on LinkedIn includes connecting through mutual connections and starting genuine conversations.Agencies must be flexible and iterate on their Ideal Customer Profile (ICP) as market needs shift.AI and automation tools are useful for structuring sales processes, but strategy and human customization remain essential.Language and directness in outreach dramatically improve engagement rates, with Sales Subs achieving up to 90% open rates in cold emails.Check out Kristan's agency here:https://www.salessubs.com/ Join the Agency Uplift group: https://www.agencyuplift.co/join 👉 Get new episodes right to your inbox - click here 👈