Ep. 27 The marketing foundations every entrepreneur needs to know

In this episode of Content Magic, I'm so excited to introduce you to my friend Laura Sinclair. She is a kick-ass business and marketing mentor and has a wealth of experience and practical advice to share. She specializes in helping early-stage female entrepreneurs and moms through the complexities of social media, business and marketing. We also chat about the ever-changing social media rules and trends, the importance of an email list and the power in repurposing content. Laura also tells us about the unglamorous business and marketing foundations she teaches. Without these,  we can't expect to build a sustainable business. If you have an online business, you don't want to miss this one! 00:00 Empowering female entrepreneurs in online business growth.05:48 Consumer behaviour shifting; sustainable business strategy crucial.09:24 Fell in love with fitness, started online coaching.12:56 Recognizing community building and understanding audience needs.14:52 Intentions for mentorship and business visibility.17:48 Balancing motherhood and business as primary parent.19:57 My work setup and schedule are flexible.25:09 Staying neutral and resilient in challenging moments.26:08 Long-term success involves outlasting challenges and adapting.29:15 TikTok may stay due to company acquisition.33:41 Focus on specific content types for efficiency.36:49 Consider rerunning it, not immediately, important.CONNECT WITH ME!Instagram: @lindsaysmithcreativeWebsite: lindsaysmithcreative.caFree community call: Content & CoffeeCONNECT WITH LAURA!Instagram: @itslaurasinclairWebsite: thismothermeansbusiness..comPodcast: This Mother Means Business Free networking call: Community ConnectionShow mixed and edited by: Cardinal StudioThis episode was mixed and edited by Cardinal Studio.