Ep. 27: The Single MOST Effective Marketing Campaign For Your Office

SUMMARY: This week on 'Million Dollar Chiro: The Podcast for Chiropractic Practice Owners,' Dr. Duncan and Kelsey discuss the most effective marketing campaign Dr. Duncan runs every year in her own chiropractic practice: “The Holiday Gift of Health”. This campaign entails sending a personalized holiday card (either physical or digital) to every patient in the practice with a certificate for a free new patient appointment to “gift” to a loved one in their life. Dr. Duncan and Kelsey explain the nuances and stipulations of this campaign, a timeline for running this campaign, and tips on ways to set yourself up for success if you choose to run this campaign in your chiropractic clinic. TAKEAWAYS: The holiday season is a time for community engagement and giving back. The “Holiday Gift of Health” is a strategic initiative to attract new patients. Gaining new patients based on a referral from an existing patient can be the most effective way to retain a new patient. Personalized communication enhances patient relationships and loyalty. If you are going to run a holiday marketing campaign, it’s helpful to end the campaign on January 31st to give potential new patients enough time to schedule after the busy holiday season. Evolving marketing strategies can improve patient engagement and retention. Timing and appropriate planning is crucial for sending out holiday marketing materials. If you are a chiropractic student hoping to open your own clinic or a current practice owner wanting to improve your practice, gain guidance on ownership, and increase your revenue, you can enroll in our online course or apply for one-on-one coaching with Dr. Duncan! LET’S GET SOCIAL!  Instagram @milliondollarchiro TikTok @milliondollarchiro   🎙 Listen on Apple Podcasts // 🎙 Listen on Spotify