Ep 270 | Transforming Old Blog Posts for Increased Conversions with Jon Clemence

Having a great content strategy doesn't mean always having to create new. In fact, understanding what content you already have that's resonating with your audience, and updating it, can be a great way to increase your visibility on search.  Jon Clemence is here to share the strategies for updating your existing content. It's time to get started, increase your visibility, AND save time doing it. What you'll learn: → How to identify which content to prioritize for repurposing → Simple formatting and optimization techniques to breathe new life into old blog posts → The role of AI in content creation and repurposing → Strategies for balancing new and repurposed content in your editorial calendar → Tips for organizing and tracking your content assets Want to skip ahead? Here are key takeaways: [05:22] It starts with your analytics. Analyze your website analytics to identify older blog posts (2 years or more) that are getting good traffic but low engagement. These are prime candidates for repurposing and optimization. [06:09] Make sure your content is relevant. Update the calls to action and formatting in old blog posts to make the content more relevant and engaging for current readers. Simple changes like adding whitespace can go a long way. [07:59] This is. agreat task for volunteers. Leverage volunteers or team members to help with content refreshing tasks like updating formatting, as these can be quick wins that don't require a lot of technical expertise. [18:18] Think about how AI can support you, not just create for you. Use AI judiciously – it can be helpful for brainstorming ideas or summarizing key points, but should not replace human creativity and effort when it comes to writing high-quality, resonant content. [20:36] Create regular calendar times to review. Review and update your top-performing content on a regular schedule (e.g. every 6 months or year) to keep it fresh and relevant for your audience. Don't just focus on creating net-new content. Resources [guide] Giving Old Blog Posts New Life Jon Clemence Owner, Cedar Press Proofreading Jon Clemence is a professional editor and writer. He also runs an editing and writing agency. Jon helps businesses improve their written content to attract more people to their websites and convert them into new clients.   Connect with us on LinkedIn: https://www.linkedin.com/company/the-first-click Learn more about The First Click: https://thefirstclick.net Schedule a Digital Marketing Therapy Session: https://thefirstclick.net/officehours