EP 272. Cómo crear una marca de cosmética natural sostenible desde cero con David Hart, CEO de Saigu Cosmetics.

from Ecosistema Ecommerce · host Javier López Rodríguez

En este episodio hablamos con David Hart, CEO y fundador de Saigu Cosmetics, una marca de cosmética natural que nació en 2019 y en tan solo 4 años ha tenido un grandísimo crecimiento con una filosofía Lean muy marcada y estudiada en cada fase. David ya tenía experiencia en el mundo del emprendimiento con la creación y posterior venta del medio de comunicación Código Nuevo y de la mano de su socio Gerard vieron la oportunidad de abrirse camino en el sector cosmético validando el proyecto desde el primer minuto. En esta charla vemos cómo detectaron los primeros productos, cómo elaboran su catálogo y los canales de marketing que mejor le funcionan para tener una tasa de conversión cercana al 3%. Vemos también como gestionan todo internamente, desde la logística hasta la misma formulación de productos entre muchos otros detalles que nos cuenta David sobre la intrahistoria de este proyecto donde ya cuentan con más de 20 personas en el equipo. Crea tu tienda online sin complicaciones para empresas de todos los tamaños con nuestro patrocinador Bigcommerce. https://www.bigcommerce.es/ Newsletter: https://ecosistemaecommerce.com/newsletter/ Web: https://ecosistemaecommerce.com/ Linkedin: https://www.linkedin.com/in/javierlopezrod/ Facebook: https://www.facebook.com/people/Ecosistema-Ecommerce/61550625909016/ Twitter: https://twitter.com/ecosistemaecomm Tik Tok: https://www.tiktok.com/@ecosistemaecommerce Instagram: https://www.instagram.com/ecosistemaecommerce/ Youtube: https://www.youtube.com/channel/UCE2zroaDzTVZRwNOh5Ma9cg

Episode metadata supplied by the publisher feed · Published Mar 1, 2024

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EP 272. Cómo crear una marca de cosmética natural sostenible desde cero con David Hart, CEO de Saigu Cosmetics.

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