Ep 272 | SEO for 2024

Episode 272 of the Digital Marketing Therapy podcast, hosted by Sami Bedell-Mulhern, titled "Ep 272 | SEO for 2024" was published on August 27, 2024 and runs 15 minutes.

August 27, 2024 ·15m · Digital Marketing Therapy

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Episode Description

Search Engine Optimization (SEO) is how you set up your website to get more organic traffic. SEO may seem daunting, but we break it down into actionable steps that any organization can implement. Whether you're new to SEO or looking to refine your strategy, this episode is packed with valuable insights to help you get found online.

What you'll learn:

→ The key factors Google uses to rank websites (E-A-T and YMYL)
→ Strategies for creating high-quality, user-friendly content
→ The importance of internal and external linking
→ How to optimize blog posts for better search visibility
→ Tips for updating and repurposing existing content

Want to skip ahead? Here are key takeaways:

[03:00] Pay attention to the Google Ad Grant and how it can support your organization's goals. The Google Ad Grant provides eligible nonprofits with $10,000 per month in free advertising on Google. By ensuring your website is properly optimized for SEO, you can take full advantage of this grant and reach your target audience through both organic and paid channels.
[07:29] Focus on creating a great user experience through your content. Google places a strong emphasis on the quality and relevance of your content. Ensure that your blog posts and other web content are engaging, informative, and meet the needs of your audience. This will not only improve your search rankings but also provide a better overall experience for your visitors.
[08:03] Link to other relevant content on your website to build trust and provide more value. Internal linking helps search engines understand the structure and relationships between the different pages on your site. It also allows visitors to easily navigate and discover more of your content, improving their experience. Additionally, linking to authoritative external sources can further establish your organization's expertise and trustworthiness.
[10:00] Utilize tools like Rank Math or Yoast SEO to optimize your blog posts. These plugins can help you ensure that your blog posts are properly optimized for search engines. They provide checklists and guidance on elements like meta descriptions, keyword placement, alt text, and more. Taking the time to optimize your content can make a significant difference in your search visibility.
[14:00] Regularly review and update your top-performing content for better rankings. Updating and refreshing your existing content can be a powerful SEO strategy. By keeping your content current and relevant, you can maintain and potentially improve your search rankings without the need to create entirely new content from scratch.