Ep. 272 Unlocking the Science of Shooting with John Carter, CEO of Noah Basketball

This week, Coach Brendan Suhr is joined by John Carter, CEO of Noah Basketball, to discuss the groundbreaking shot-tracking technology that is changing how players and coaches perfect the art of shooting. In this episode, Carter shares Noah's journey from humble beginnings in a Silicon Valley driveway to becoming the leading shot-tracking technology, used by high schools, colleges, and 28 NBA franchises. Carter explains how Noah uses machine learning and computer vision to provide real-time feedback on shooting mechanics such as arc, depth, and left-right consistency. He also discusses the evolution of their product line, including the new Backboard product designed for high schools and colleges, and the integration of biomechanics data through partnerships like the one with Joe Gibbs Racing. Tune in to learn how Noah’s data-driven insights help players improve their shooting accuracy, why shooting arc is critical, and how their technology is being used to boost performance at all levels of the game. All that and more on Episode 272 of the Coaching U Podcast presented by Noah Basketball! CONTACT NOAH: Email: [email protected] Phone: 888-TRY-NOAH (888-879-6624) Website: noahbasketball.com