EP 273: A Masterclass in Agentic AI

We'd love to have your feedback and ideas for future episodes of Retail Unwrapped. Just text us!Most retailers think they're keeping pace with AI advancement, but they're operating with fundamentally broken data while the entire shopping model collapses around them. The customer shopping journey is shifting, and AI agents will manage the entire experience. Why? Agentic evolution outmatches traditional human-based search. When shoppers ask arbitrary questions like "show me the best handbag," the results bear no resemblance to how retailers tag or describe products. And search is only getting more complex: Multi-channel descriptions are mandatory because products need different optimized text for social media, mobile screens, and desktop displays. The truth is that many retail leaders don't understand what agentic AI actually means or how to apply it for maximum operational gains. Join Shelley and Sandy DeFelice, Senior Vice President of Revenue and Strategic Accounts at Digital Wave Technology, as they reveal how clinging to traditional product descriptions and outdated data structures are becoming untenable. They discuss how retailers should stop worrying about adding AI features and focus more on a complete restructuring of how product data flows through their systems. Learn why retailers need centralized data approaches that connect previously siloed systems, giving agents comprehensive enterprise views. Discover how the attributes assigned to products across all systems determine whether consumers can find them through AI-powered search. And find out how to make data governance the foundation so that getting data structures, schemas, and governance right becomes the prerequisite for any AI implementation.Special Guest: Sandy DeFelice, SVP of Revenue and Strategic Accounts at Digital Wave TechnologyFor more strategic insights and compelling content, visit TheRobinReport.com, where you can read, watch, and listen to content from Robin Lewis and other retail industry experts, and be sure to follow us on LinkedIn and Twitter.