Ep #273: Leveraging Video to Establish Credibility - An Interview with Candice Carlton

We're excited to have Candice Carlton, a digital marketing expert, on the show today to talk about her upcoming #XYPNLIVE(ish) Post-Con, a workshop titled: A Blueprint for Kickass Video. Candice is a pioneer of video in this industry and has begun to share her passion for it with other advisors. Today, you'll hear Candice talk about how advisors use video as a way to effectively communicate with their prospective clients, as well as their ongoing clients. She discusses how pivoting to video communication can help advisors establish deep credibility, save time, and expand their reach. Candice talks a lot about how video is all about authenticity, not the gear. If you're interested in how to incorporate video into your practice and learn it in a workshop fashion at a steeply discounted price, then you'll want to attend her Post-Con, and tune into today's episode. You can find show notes and more information by clicking here: http://www.xyplanningnetwork.com/273