Ep 274 | Photography Pricing for Beginners: 3 Steps to Set Your Prices and Book More Clients

In this episode, I discuss the importance of pricing your photography sessions profitably from the very beginning. I emphasize the need to use a pricing formula that takes into account your lifestyle, goals, and expenses. I also advise  photographers to craft packages that support their client experience and showcase their value. I caution against offering free or cheap sessions for too long and becoming reliant on discounts. Additionally, I recommend using easy, straightforward, whole numbers when pricing packages. I conclude by suggesting that photographers stick with their prices for a minimum of three months and aim to convert at least 40% of their leads.HIGHLIGHTS:Price your sessions profitably from the beginning to ensure a profitable and sustainable business.Craft packages that support your client experience and showcase your value as a photographer.Avoid offering free or cheap sessions for too long and becoming reliant on discounts.Use easy, straightforward, whole numbers when pricing your packages.Stick with your prices for a minimum of three months and aim to convert at least 40% of your leads.LINKS: Ep 270 | Want to Grow Your Photography Business to Full Time Income? Press Play & Learn HowFOLLOW: Tell me what your favorite part of this episode was - @thebrookejeffersonFree Pricing for Profit Formula — Make sure every package you sell is actually making you money 👉 https://brookejefferson.myflodesk.com/qs5nbikfbwMarket Like a Tog — Monthly marketing content and coaching so you always know what to post and say to book more clients 👉 https://brookejefferson.com/membershipFully Booked Method —  Go from inconsistent photography bookings and marketing overwhelm to a streamlined business with a calendar full of dream clients  👉 brookejefferson.com/fullybooked