Ep 275 | Behind The Scenes of My Black Friday Sale (Results & Strategy)

In this episode, I share the behind-the-scenes details of my successful Black Friday sale for my local photography clients. I'll discuss the offer I created, how I marketed it, and the results I achieved. Additionally, I'll provide valuable lessons learned and takeaways for photographers planning their own Black Friday offers.HIGHLIGHTS:Black Friday may not be the best time to promote sessions due to the overwhelming competition.Consider waiting until closer to Cyber Monday or doing a December flash sale instead.Consistent marketing and nurturing client relationships are crucial for successful sales.Prioritize understanding your goals and crafting an offer that aligns with them.People often wait until the last minute to take advantage of sales, so follow up and remind them.LINKS: Ep 255 | Overcome the Lack of Leads in Your Business With These StrategiesFOLLOW: Tell me what your favorite part of this episode was - @thebrookejeffersonFree Pricing for Profit Formula — Make sure every package you sell is actually making you money 👉 https://brookejefferson.myflodesk.com/qs5nbikfbwMarket Like a Tog — Monthly marketing content and coaching so you always know what to post and say to book more clients 👉 https://brookejefferson.com/membershipFully Booked Method —  Go from inconsistent photography bookings and marketing overwhelm to a streamlined business with a calendar full of dream clients  👉 brookejefferson.com/fullybooked