EP 276: The Post That Changed Everything: my lesson about online impact

Social media can be an invaluable tool for business growth—but only when used with the right intention. In this special Power Episode of the Direct Selling Accelerator Podcast, I reflect on a pivotal moment sparked by a conversation with a confident network marketing leader. We’ll deep dive into the critical difference between “vanity metrics” and actionable strategy.  The eye-opening exchange I had inspired this vulnerable and transparent look into how content that looks impressive on the surface can actually distract us from our real goals. I’ve learned this lesson the hard way myself too, by creating content that either hasn’t had the impact I wanted, or has even generated some backlash. I want to share this lesson with you so you don’t have to learn it the hard way. So I invite you to pause, reflect, and refocus your efforts on what truly matters: content that drives impact, creates connections, and moves the needle in your business.    We’ll be talking about: ➡ [0:00] Introduction ➡ [03:00] What sparked the episode: a conversation with a network marketing leader ➡ [04:03] The illusion of success through high views ➡ [05:22] Asking the critical question: 'What is it turning into?' ➡ [06:00] The spider video story ➡ [11:00] Viral reach with no ROI: over 1 million views, zero followers gained ➡ [13:06] Lessons from the accidental viral video ➡ [14:30] Identifying your key objective for social media ➡ [15:45] Final insights: truth over trends, value over views   Resources Free Facebook community: https://www.facebook.com/groups/socialmediafordirectsellerswithgregandsam/   Are you ready to keep growing? Learn more about joining the Auxano Family - https://go.auxano.global/welcome    Connect with Direct Selling Accelerator: ➡ Visit our website: https://www.auxano.global/ ➡ Subscribe to YouTube: https://www.youtube.com/c/DirectSellingAccelerator ➡ Follow us on Instagram: https://www.instagram.com/auxanomarketing/ ➡ Sam Hind’s Instagram: https://instagram.com/samhinddigitalcoach ➡ Follow us on Facebook: https://www.facebook.com/auxanomarketing/ ➡ Email us: [email protected]   If you have any podcast suggestions or things you’d like to learn about specifically, please send us an email at the address above. And if you liked this episode, please don’t forget to subscribe, tune in, and share this podcast.   Are you ready to join the Auxano Family to get live weekly training, support and the latest proven posting strategies to get leads and sales right now - find out more here: https://go.auxano.global/welcome  See omnystudio.com/listener for privacy information.