Ep 278: Kuru Footwear’s Turnaround Playbook: Sean McGinnis On The CRO Tactics That Doubled Revenue (C-Suite Mentor Preview)

Subscribe to DTC Newsletter - https://dtcnews.link/signup Hello and welcome to DTC Podcast I’m Eric Dyck. Today we’re catching up with Sean McGinnis from Kuru on the CRO tactics that doubled their revenue, as well as a preview of what Sean’s going to be sharing at C-Suite Las Vegas, March 23-24 https://Directtoconsumer.co/events Our goal with the people we’re bringing as mentors at C-Suite is that they bring a fully fleshed out, 3-dimensional model of a profit mechanism they’ve perfected for their business so that attendees can literally plug and play these tactics and strategies into their business in 2023.  Sean’s delivering on that in Las Vegas by going deep on his 7 figure affiliate program strategy, which will save DTC brands $1000s on misspent affiliate fees. We’re just over half sold out with under two months left to show date, if you’re listening to this and thinking that you’ve just gotta be in that room, but you don’t have the funds for a ticket…send me an email [email protected], and I’ll select one person for our b-weekly scholarship award for a free pass to C-Suite. Whether or not you’ll come, I think you’ll love this podcast with Sean as much as I did… On with the show!  https://Directtoconsumer.co/events Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video