EPISODE · Mar 20, 2026 · 48 MIN
Ep.278 'Why is Therapy Expo now Therapy Show?' with guest Liam Richardson, Content Manager
from The STA Clinician Podcast · host Sports Therapy Association
In Ep.278 of the STA Clinician Podcast, entitled 'Why is Therapy Expo now Therapy Show?’ host Matt Phillips is joined by special guest Liam Richardson, Content Director of Therapy Show. Liam explains why Therapy Expo, thirteen years after it first started, has now been rebranded as Therapy Show, including a focus on better content and attendee experience, new practical and business-focused sessions, speaker line-up highlights, and ticketing details for the 25–26 November event at the NEC Birmingham (England). Liam explains the reasons behind the new advisory and education committees, improvements to theatre sizes and interactive spaces, networking plans, and how organizers are working to make the show more inclusive and engaging for first-time visitors and neurodivergent clinicians. If you are a neurodivergent clinician, whether it be through formal diagnosis or not, you are welcome to join the Neurodivergent MSK Clinicians Facebook Group. Host Matt Phillips, creator of the group, will be consulting & updating members on developments for a more inclusive space at Therapy Show this year, including the planned 45-minute panel debate that Matt will be hosting. Chapter Markers 00:00:15 - Welcome to the STA Clinician Podcast 00:02:12 - Introducing Content Manager Liam Richardson 00:04:15 - The Evolution of Therapy Expo 00:06:34 - What Caused the Rebrand? 00:08:47 - Enhancing Attendee Experience 00:14:56 - Speaker Lineup Highlights 00:17:14 - Addressing Advisory Board Concerns 00:18:57 - Ticket Pricing Strategy 00:31:03 - Networking Opportunities at the Show 00:34:02 - Making the Show Neurodivergent Friendly 00:37:06 - Communication is Key 00:45:19 - Collaboration and Future Discussions Useful Links Therapy Show Website Therapy Show on Instagram Therapy Show on Facebook Neurodivergent MSK Clinicians Facebook Group Want to join the live recordings? Episodes of the STA Clinician Podcast are recorded live every TUESDAY at 8pm on the Sports Therapy Association YOUTUBE CHANNEL and FACEBOOK page. Everyone is welcome - you do not have to be an STA member! If you cannot join us live, be sure to subscribe to the 'Sports Therapy Association Podcast' on all popular podcast apps to be notified when new episodes are available. Interested in joining the STA? Use the code PODCAST25 to get 3 MONTHS EXTRA when you join for a single year! In other words, £75 will get you 15 months instead of 12! Only valid for NEW members. If you are Level 3 (qualified after 2014) make sure you choose the ‘associate member’ option.
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Host Matt Phillips is joined by special guest Liam Richardson, Content Director of Therapy Show. Liam explains why Therapy Expo, thirteen years after it first started, has now been rebranded as Therapy Show, including a focus on better content and attendee experience, new practical and business-focused sessions, speaker line-up highlights, and ticketing details for the 25–26 November event at the NEC Birmingham (England). Liam explains the reasons behind the new advisory and education committees, improvements to theatre sizes and interactive spaces, networking plans, and how organizers are working to make the show more inclusive and engaging for first-time visitors and neurodivergent clinicians.
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Ep.278 'Why is Therapy Expo now Therapy Show?' with guest Liam Richardson, Content Manager
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