Ep 279. La matriz RFM de tu ecommerce para facturar más y más y más con tus propios clientes.

from Ecosistema Ecommerce · host Javier López Rodríguez

Posiblemente estés invirtiendo en tus campañas de marketing sin tener en cuenta de modo cristalino la segmentación correcta de tu tienda online. Y no me refiero a que tengas un buen ROI en ellas, no lo discuto. Hablo sobre crear y tener bien estructurado y definido la matriz RFM de tu ecommerce, para mostrar claramente los segmentos de clientes que te dejan mayor facturación y cuáles son aquellos a los que tienes que prestar más cariño para hacer todavía más eficientes tus campañas. En este episodio te cuento lo que es la matriz RFM, cómo puedes crearla y diseñarla y unos cuantos ejemplos prácticos para sacar todo el partido a tu base de datos de compradores que te van a hacer aumentar las ventas sin gastar más en el corto plazo. Suena bien ¿no? Crea tu tienda online sin complicaciones para empresas de todos los tamaños con Bigcommerce. https://www.bigcommerce.es/ Newsletter: https://ecosistemaecommerce.com/newsletter/ Web: https://ecosistemaecommerce.com/ Linkedin: https://www.linkedin.com/in/javierlopezrod/ Facebook: https://www.facebook.com/people/Ecosistema-Ecommerce/61550625909016/ Twitter: https://twitter.com/ecosistemaecomm Tik Tok: https://www.tiktok.com/@ecosistemaecommerce Instagram: https://www.instagram.com/ecosistemaecommerce/ Youtube: https://www.youtube.com/channel/UCE2zroaDzTVZRwNOh5Ma9cg

Episode metadata supplied by the publisher feed · Published Mar 26, 2024

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Ep 279. La matriz RFM de tu ecommerce para facturar más y más y más con tus propios clientes.

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This episode is 28 minutes long.

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This episode was published on March 26, 2024.

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