Ep 28 - 4 Lessons For New Podcasters From Our Podcast Launch Lab

from Your Marketing Mentor, Hosted By Sherry Sutton

Over the past few months, I’ve had the joy of coaching a group of incredible business owners through the process of launching their very first podcasts inside Podcast Launch Lab. And I learned SO much along the way.In this episode, I’m sharing the 4 biggest lessons that came up during our time together—things that will help you get out of your head and into action.We’ll cover:-Why your podcast doesn’t have to stay the same forever-How to handle the fear of being seen and heard-The honest truth about time, consistency, and making space to show up-When to DIY… and when it’s okay to get helpThis is a super honest, encouraging episode packed with stories from behind the scenes—and hopefully, it gives you the nudge you need to take your next step.🎧 Resources + mentions:-[Podcast Launch Lab] https://www.sherrysutton.com/podcastlaunchcourse (starts Feb 6, 2026!)-Riverside.fm (my favorite recording tool)-Captivate.fm (for hosting)-Canva (for simple, professional graphics)Watch the full episode here on YouTube or listen on your favorite podcast platform.Timestamp:00:00 Introduction to Your Marketing Mentor00:59 The Power of Podcasting for Small Businesses02:04 Key Takeaways from the Podcast Launch Lab02:34 Adapting Your Podcast to Your Business Strategy05:58 Overcoming the Fear of Speaking09:31 The Commitment Required for Consistent Content Creation12:59 Is DIY Podcasting Right for You?19:25 Conclusion and Upcoming Podcast Launch Lab

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This episode is 20 minutes long.

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This episode was published on January 15, 2026.

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