Ep 28: Building an Agency With ZERO Client Churn, With Marcus Taylor of Kohde

Key Takeaways:Marcus and his co-founder started Kohde with a simple mission: "let's do some sh*t together."The agency rebranded and niched into B2B SaaS and tech to focus on complex buyer journeys.Early agency growth involved taking on all types of clients to learn and refine their focus.Finding "specialist generalists" for hiring is difficult but necessary for the agency’s brand, web, and product design model.Clear qualification of clients and learning to say no is crucial to sustainable agency growth.Most of Kohde's client acquisition happens via strong referrals due to long-term client partnerships.Marcus emphasizes the founder’s responsibility: all agency problems ultimately trace back to leadership.Adoption of EOS/Traction has helped Marcus shift from operator to owner and start building scalable systems.Kohde prides itself on zero client churn, with notable client successes including helping an insuretech client boost valuation for acquisition and doubling conversion for an ATS company.Marcus advises focusing on what you enjoy and letting go of tasks that can be better handled by others.Check out Marcus's agency here:https://kohde.agency/ Join the Agency Uplift group: https://www.agencyuplift.co/join 👉 Get new episodes right to your inbox - click here 👈